With celebrations, product launches and a variety of investments and improvements over the past 12 months, we asked each of our Directors what has been their highlight from DB Foods’ 30th birthday year…

George Holliday, Sales Director

“Since the celebrations for DB Foods reaching its 30th birthday, we have recruited new members of the sales team, expanded our range of sundries and packaging, and negotiated a couple of exciting partnerships that will be announced any day now, but I think for me, the Christmas t-shirts was a highlight.  Some of the pictures we were sent of our customers posing in them did make me chuckle”.

Max Prudon, Operations Director

“Practically, I am so proud of how the team has found its rhythm over the past 12 months, especially after two years of instability and change.  The investment in developing both refrigerated and warehouse storage at the Banbury depot is already paying off and I really enjoyed seeing our first electric vehicles being added to the fleet”.

Stuart Robson, Group Trading/Purchasing Director

“Taking time to reflect on the past 30 years of DB Foods was quite a moment. You do not appreciate everything a business has been through until you take a step back.  However, one of the highlights of the past year for me has been the launch of ‘DB Select’ and showing customers how it represents quality, consistency and reliability.  I am still not sure how I became the face of it in those flippin’ videos, but we did have a laugh doing them!”

Gary Smith, CEO

“There have been so many things that have happened in our 30th year, it is hard to pick one.  We established the ‘DB Eco Taskforce’ which is already making a difference to our environmental impact and researching some exciting new ideas.  We completed a major review and reconfiguration of our offices and production facilities for maximum efficiency. Also, the rationalisation of The DB Foods Group Ltd with Muscle Foods exiting the group with subsequent investment and retaining them as a customer has enabled us to focus on our core wholesale business.

The highlight for me though, has been the strengthening of our customer relationships and the launch of our ‘Support Your Local Butcher’ branding which we have carried through a variety of initiatives. We wanted to show our support and appreciation of our customers and it has been reciprocated throughout the past 12 months for which we are very grateful.”